Last edited by Goltimi
Tuesday, August 4, 2020 | History

7 edition of Beyond the core found in the catalog.

Beyond the core

expand your market without abandoning your roots

by Chris Zook

  • 40 Want to read
  • 0 Currently reading

Published by Harvard Business School Pub. in Boston .
Written in English

    Subjects:
  • Corporations -- Growth,
  • Strategic planning,
  • Corporate profits,
  • Industrial management

  • Edition Notes

    Includes bibliographical references and index.

    StatementChris Zook.
    Classifications
    LC ClassificationsHD2746 .Z657 2004
    The Physical Object
    Paginationxv, 214 p. :
    Number of Pages214
    ID Numbers
    Open LibraryOL22634813M
    ISBN 101578519519

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Beyond the core by Chris Zook Download PDF EPUB FB2

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In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.

book argues that in order to continue to grow, companies must eventually expand beyond the core. Zook’s research shows that the best companies fuel sustained growth through carefully planned “adjacency moves”—expansion into areas away from, but related to, the core business.

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